r/LGBTnews • u/StaffImportant7902 • 10h ago

Pride celebrations across country continue to lose out on large sponsorships as corporations shrink affiliation with diversity causes , LGBTQ+ events

https://www.npr.org/2026/05/30/nx-s1-5805854/pride-parade-struggle-corporate-sponsorships

"I think this is not just a matter of budget cuts, right?" Ciszek said. "It's important to take a step back and see this more as a moment of risk, a moment of political pressure, and looking really at the limits of corporate allyship, particularly when LGBTQ visibility has become really politically costly."

PITTSBURGH, Pa. — Pride celebrations across the country continue to lose out on large sponsorships as corporations, a key source of funding, shrink their affiliation with diversity causes and LGBTQ+ events.

Corporate sponsorships of celebrations in several cities, including New York City, Salt Lake City, Louisville, St. Louis, Orlando, and Pittsburgh are down from previous years, organizers said.

Jordan Braxton, co-president of the United States Association of Prides, which supports Pride celebrations nationwide, said that while some smaller Prides have seen a growth in sponsorships, a majority have seen a reduction.

She said the Trump administration's dismantling of Diversity, Equity and Inclusion initiatives, has scared corporations away from sponsoring Pride celebrations. "I think that's why some of the corporations have pulled back, because they don't want that government scrutiny," she said.

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u/drunken_augustine 9h ago

I mean, we all knew their “support” was bullshit right? They don’t care about their own employees, they sure as hell never cared about us.

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u/Flicksterea 6h ago

Exactly. We never had genuine support. We had dollars they wanted. Disney is notorious for this. They went so far as releasing Pride themed items and yet the second anyone insinuates there's something queer about Elsa, they freak out.