Background: I am currently an EBF mom who previously EFF my older child. I will one day build giant gold statues of my boobs and a canister of formula ā they both fucking rock & should be immortalized for all eternity for all they have done for my children.
I am on the verge of angry tears because I cannot visit any pumping/breastfeeding space that doesnāt make me wanna rip my fucking hair out with the sanctimonious whining, high-horse riding, victim-mentality perpetuating, science- denying, dramatic-ass bullshit.
This was inspired by a post on the exclusive pumping subreddit talking about how Bobbie ads are terrible and make it seem like pumping & breastfeeding are just so stupid and mean nothing & formula is just so much better. I almost had a stroke reading the comments, unfollowed the sub, and blocked a ton of people because I simply cannot pretend this shit isnāt insane anymore. It has come up repeatedly during my time in these spaces and if makes me fucking furious.
āFormula companies are so predatory! They shouldnāt be allowed to advertise!ā
Fuck off. Expeditiously. EVERYTHING having to do with feeding a baby is predatory, including the almighty breastfeeding ads peddling snacks that help your supply but donāt actually, $40 nipple shields that show the milk coming out, basic items that are marked up to high heaven bc someone slapped the word ābreastmilkā on them (an insulated lunchbox for $5 vs a breastmilk cooling bag for $20), the pads/bags that are marked up the same way, the fancy flanges that promise youāll get more milk if you use them ā the list is never ever ever ending.
ALL of that is predatory!!!! It is preying on womenās fear/desire to give their baby āthe bestā through any means necessary. If you have no fucking problem with influencers peddling $300 breast pumps with cups full of half and half claiming they got 300000 more ounces with this pump than with the other $300 pump they were shilling last month, you should have no problem with Cardi B talking about Bobbie.
Also ā formula companies advertising formula isnāt fucking preying on any one. Sorry not sorry. š¤·š¼āāļø As long as they are not claiming to be more nutritionally sound than breastmilk ā which they donāt ā theyāre arenāt preying on anyone.
What people mean when they whine about that shit is:
āThis company is presenting formula as a viable option for infant nutrition! They arenāt circlejerking breastmilk and couching formulaās existence in disclaimers about how you should try EVERYTHING else first, including unregulated donor milk from Facebook marketplace, before even thinking about poisoning your baby with this devil substance!!ā Itās fucking INSANE to say that showing women/men who chose formula for whatever reason is hurting anyone. Itās insane to say that presenting families with a NUTRITIONALLY COMPLETE, SOUND, HEAVILY REGULATED & MONITORED option to feed their babies is somehow bad, or exploiting peopleās insecurities. It isnāt.
Especially when these pump & lactation supplement ads DO exploit peopleās insecurities & encourage spending literally HUNDREDS of dollars for something that MAY work!! People recommend a million products to get your supply up, and thatās just fine, even though for the majority women, these magic flanges and pills and cookies and massagers wonāt make an ass bit of difference ā itās okay to encourage women to spend alllllll their money on them because itās in pursuit of the almighty boob milk. Fuck the fact that it likely wonāt work at all, just try it, okay!? Itās money well spent.
But encouraging money spent on a substance that will 100% guarantee your babyās nutritional needs are met while you attempt to up your supply or simply let it go because you cannot torture yourself anymore? Thatās a fucking war crime. How evil of these dirty rotten formula bastards!! I wonāt give them any more of my money!!!
Fuck off.
āBut these ads downplay how valuable breastmilk is and the benefits of it and what a sacrifice it is to breastfeed!ā
They donāt, though. Theyāre just not overstating the nutritional benefits like you want them to.
Nutritionally, formula and breastmilk are equally viable options.
Yes, breastmilk has passive immunity that can be passed. Yes, that counts for something.
But no, it isnāt necessary. And all formula claims to do is provide the necessary nutrients your baby needs. And it does.
It feels like downplaying to you because breastfeeding IS a sacrifice, and itās hard to feel like youāre sacrificing something for only minimal gain.
But ya are. And thatās okay. It can still be worth it to you, and you can still choose to do it! But everyone around you is not required to pretend you are the patron saint of motherhood, savior of your babyās health.
You arenāt.
āFormula ads delegitimize how hard it is to breastfeed & we deserve to be celebrated for our hard work!!ā
Thatās really what it all comes down to. Wanting pats and congratulations and points and props and thumbs ups for being such a super excellent martyr mom.
Formula being presented as a legitimate choice inhibits you from receiving all those things because it makes breastfeeding what it actually is ā a choice. Not a duty or a moral obligation or a supreme gesture of selflessness.
Just a choice.
I hope your partner and your friends and your family celebrate the choices you make and the work you put it to seeing them through because breastfeeding is a lot of work!! But the whole world is not obligated to stop and prostrate themselves at your feet for your choices. You donāt deserve to feel like a better mom than people who use formula. You just donāt. Because you arenāt. Sorry bout ya.
An honorable mention of sheer stupidity to the comment that said āI know there is a stigma around using formula, but the pendulum has swung too far.ā
L o fucking l.
The pendulum hasnāt moved, and the whiny moaning about evil formula ads helps it stay right where it was.
Anyway. Rant over.
(As an aside : my formula fed 5th grader has an IQ of 142, reads at a 9th grade level, and has had the flu once her entire life. Your kids are going to be fine, I promise.)