Each part is going to get sold as already structured surely, so it doesn't make much sense for Ozone or RX or Neutron to be sold as individual products but rather someone would just buy iZotope and get all their products, their developers, their website/store, an already functioning business.
Not sure why that’s your go to judgement. If the parent company is insolvent it’s possible that Isotope was never profitable, and as such, if another company bought it, they’d have to raise the price (or strip it for the code and put that into their own plugins).
A product that isn't profitable for the company that has to amortize R&D costs can be profitable for another company that can scoop it up for a song and just start selling. After all, once it's developed the per unit cost to sell digital products is minimal (server costs and processing fees, no manufacturing, transport or warehouse costs).
Absolutely. For one iteration. Any big updates will need R&D costs. Maybe support costs were high? Who knows.
The thing with this is we can’t really speculate until we have more information.
If someone buys the rights to isotope, and doesn’t do any updates or support, they could sell it for pennies if they wanted, but that could only be short term.
Short term is generally the name of the game when it comes to asset-stripping a dying company but yes, that's a very fair point. A company might be able to scoop it up and make a quick return but that would be a very different prospect from trying to take it over as an ongoing product line with updates and support.
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u/BRANGELINABRONSON Jan 28 '26
So is izotope gonna get cheaper or what?