In 2006, Sony used 70,000L of paint to create this one advertisement

[u/Limp_Stomach_6060]

[u/t_ute]

Are we sure this wasn’t another OK Go music video?

[u/pleasantly-dumb]

Someone correct me if I’m wrong, those buildings were scheduled for demolition anyways right?

[u/iMatthew1990 → u/pleasantly-dumb]

Yes

[u/MineNowBotBoy]

More accurately, Sony funded some artist’s dream to do something absolutely absurd and used it as an advertisement.

I am mostly impressed at that actor’s ability to talk Sony into paying for this. That’s pretty damn cool.

[u/ADeviIsAdvocate]

It’s nice to see how much we loved the

[u/captcraigaroo]

Sherwin Williams: Cover the World

[u/DJ_Degen → u/captcraigaroo]

The most menacing logo and slogan

[u/Mindless_Diver5063 → u/DJ_Degen]

It’s all sexual

[u/Geezso]

In Glasgow 😀

[u/King-Animal]

Color like no other, then proceeds to the brownest period in gaming history

[u/HoneyBear4Lyfe → u/King-Animal]

Yeah but such clean definition between the myriad shades!

[u/memematron]

This is in toryglen in Glasgow I think

[u/paulconuk]

Loved the coloured balls in San Francisco with Jose Gonzales, that was a great ad

[u/Ambitious_Policy_936 → u/[deleted]]

idk about that, but we got it real cheap. Something about how it lead the market?

[u/Alt123Acct → u/[deleted]]

Don't worry it was 

[u/christipede]

Bad day to be a pidgeon.

[u/Nielsfxsb]

Ah. Yes. Before CSRD and AI...

[u/-MagicPants-]

Stupid waste

[u/-UncreativeRedditor- → u/-MagicPants-]

Only as wasteful as fireworks, huge Christmas tree displays, and new year’s celebrations. I think this was cool enough to warrant the waste tbh.

[u/Nanibackflip]

Serious question, how would they have done the paint fireworks in the air?

[u/DontForgorTheMilk → u/Nanibackflip]

If I had to guess probably timed charges filled with paint loaded into a tube filled with more paint that launched them into the air. Similar to traditional fireworks but far messier.

[u/Nanibackflip → u/DontForgorTheMilk]

Thank you

[u/jackrabbit323]

Pride Month used to go hard. We're over here looking like casuals these days.

[u/NYCWartortle → u/[deleted]]

It is but it could have been CGI

[u/Eg0n0]

Jonathan Glazer did this one I think

[u/clockwars]

Also ads (on Sony TVs) like no other!

[u/Silver_Quail4018]

They must be proud! Pun intended

[u/SkullAtlAxis]

I remembered that of the rubber balls... Magestic...

[u/kidwithglasses]

“Alright, let’s do it again and I’ll hit record this time”

[u/Right-Bug-9001]

Color me impressed

[u/rumblethrum]

I was fully expecting the 1812 overture… maybe Bill Murray

[u/RayneMal]

Power Rangers when they Morph.

[u/DUDEBREAUX]

Grand Theft Auto 6 - Splatoon Edition

[u/cocoaradiant]

So AI is actually pretty damn accurate

[u/sooraj666]

I hope those colours are environment friendly.

[u/superjonk]

Yer mum when she sees me

[u/Imperial_12345]

Looks like where the acrteryx china artist got their ideas lol

[u/IrrerPolterer]

I remember this one... Only it felt more colorful in my memory, huh :/

[u/iron233]

Needed a way to get rid of all the lead paint

[u/mxforest]

Can't look past the wastefulness. No satisfying for me personally.

[u/AnnieWEN97]

And that's why we have only gray, white and black buildings today.

[u/Budget_Cookie_2175]

Didn’t realize we celebrated Pride week back in 06!

[u/TeeTimeAllTheTime]

Pollution is fun! This sucking sucks and is a wasteful gross stunt

[u/Codex_Absurdum]

Not satisfying to clean tho

[u/mamafish21 → u/Codex_Absurdum]

The buildings were going to be demolished so paint got cleared away with the rubble.

[u/Frumpy_little_noodle → u/Codex_Absurdum]

Psh... that's what fines are for! To pay a paltry sum and leave without having to deal with it!

[u/Economy_Ad_7861]

AI