r/FrutigerAero • u/Nyrvhana • 1d ago
Discussion How did you discovered frutiger aero?
Personally, i'm 22 years old. I remember old phones, old windows, the whole aesthetic spoke to me after i randomly discovered it by searching it curiously. I'm a very nostalgic person and it just.. spoke to my heart.
The music. The vibe.
I have multiple aesthetics because i can’t choose, i just love things and take them. But seeing the rooms, arts of it just make me feels like childhood. I would totally love to live somewhere like that. And i have very poor memory, but discovering it just made me think : I know that. Even the musics screams nostalgia to me.
I often miss my childhood and past years and it kinda makes me come back to it.
What do you love in frutiger aero?
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u/masterfu678 1d ago
I'm 34 years old today and I lived through the Frutiger Aero era without knowing the name of this aesthetic until a couple years ago
I used Windows Vista, and 7, and only noticed it started disappearing when the early beta builds of Windows 8 started being released. Yep, there is a Windows 8 early build that still had the Win7 theme, and has the full screen start menu
Also used macOS when it was still known as Mac OSX, used 10.4, 10.5, and until 10.7, didn't really use 10.8 because my mac mini at the time can't handle it
I have seen people defending flat design and hating on Apple's latest clear transperant theme. But honestly, that theme is pretty much a return to Frutiger Aero, with the clear, transparent design
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u/valentinopro1234 1d ago
I personally like liquid glass and it makes your device feel responsive
Happy birthday
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u/Rider434 2h ago
I was pretty into the vaporwave stuff that got popular 6-8 years ago using windows 94/98 aesthetics. When I saw FA pop up I was like “oh hey it’s the same thing but vista/7” and found it interesting how basically the same trend popped up again.
Can’t wait for when the same thing happens with material design in another 6-8 years. That was always my favorite.
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u/KingcoBingo 1d ago edited 1d ago
It was pretty much in all the tech my family owned from my birth to after the mid-2010s: cell phones, DVD players, PCs, etc. We even had the 2009 Astro Boy film, which I was a bit obsessed with as a kid lol. The only FA stuff I somewhat actively use nowadays would be my family's Wii and old Windows 7 PC, mostly for going thru old photos lol.
I learned the term in 2022 thru a video from the YouTuber "Undefined", you've prob seen it before: https://www.youtube.com/watch?v=nL7kTMtvebQ&t=95s
The thumbnail instantly took me back to the early/mid 2010s, esp with how I used to imagine the future as a kid lol. And so I had to learn more; I don't regret a thing!
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u/ScruffMcGruff2003 1d ago edited 23h ago
As someone who spent my mid-late childhood in the Aero era, I finally was able to put a name on it after seeing a YouTube video on it. I didn't know what to call it, and for a long time I just called it "Modern" as a kid because from the late 2000s to early 2010s, that's pretty well what it was. It actually took me a while to stop associating it with modernity, despite knowing (and disliking) flat design once it entered the scene. I think my favorite aspect of it has to be all the glossy black you'd find tech made out of back then (I've got a beautiful 2008 flat screen monitor that has a thick black glossy bezel and a red gradient at the bottom). But there was a lot to like. Architecture in that era was perhaps at its best. And designers were less afraid to actually use color. And I adored web design back then as a child who loved spending my days on the net.
I miss both the design, and what it represented. It was from a time when people felt more optimistic about technology and change, and companies made things we actually looked forward to (I was so excited for my new gadgets at the time). I personally like its clean corporate nature, and would love to see a comeback, but the only way I'd want that is if said corporations operated more like they did at the time. Less unwanted features and bloatware, and more listening to the buyers. Windows 7 is a great example of this. It's Vista, but upgraded with what we wanted.
It's bittersweet for me to look back on. It was a great time aesthetically, and it certainly helped that I had a good childhood (My family still has our 2010 Toyota from back then. Always reminds me of those days when I drive it). But it's gone, at least for now. But who knows, times are changing. I think we're long overdue for a rejection of flat-design. Perhaps its replacement would be wise to take notes from Aero.
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u/BetaTalk64 1d ago
I’m 20 and got heavily into FA since I got into Windows OS Collecting (like the physical copies of Vista, XP, etc.) and I grew to absolutely adore windows 7’s glossy translucent look. It got me into the style and I proceeded to get into older skeuomorphic designs on things like the iPhone IOS 6. Love FA!!!
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u/theXman877 22h ago
Mahjong Blonsky. They play Alpha Minecraft and have really soothing music in the background that was inspired by the Windows 95 Startup sound. I then found out it was by Retrovex Ambient, which introduced me to the music inspired by Frutiger Aero. However, I was introduced to the actual term from a Youtuber that I can no longer seem to find. It was storytime animator that made a video that’s called something along the lines of, “I miss the 2000s and it’s not Nostalgia.”
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u/Watson_inc 22h ago
It was like 2022 or 2023 or something, I was reminiscing about the old HP computer and windows 7 design that I grew up with and wondered if there was a name to it, lo and behold there was, frutiger aero. At the time, it was indistinct from vectorflourish and frutiger metro, which I think fits that aesthetic better, but viewing the stuff about frutiger aero reminded me of the design language of bright and airy landscapes that was less common than vectorflourish at the time. I saw Frutiger Aero designs more in pamphlets, advertisements, and posters in new buildings, etc. My grade school had vectorflourish style backgrounds across the whole school district, of which was part of why I was reminiscing and part of why I was searching for a name to that. Unfortunately I can’t seem to find that background online, so I would have to dig and maybe contact the district if I wanted to find it and post it, if that’s even allowed.
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u/YoyleAeris 22h ago
I saw a few images and memes back in 2023 (the one with the dolphins) and then I discovered the term frutiger aero. I decided to look into it and it felt pretty nostalgic to me, as it reminded me of the days from my early childhood of Windows XP.
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u/BunBun984 22h ago
I was there when it was a thing, But it's one of those things where you don't really think about something until it's gone. And then a year ago I was thinking about the early 2000s and somehow stumbled across the name of the aesthetic, and now here I am. I love how it looks, just tickles a part of my brain and is pleasing to the eye. Also the nostalgia, I miss when things looked interesting. Everything is so bland now. I want more blue skies, fresh water, and green plant life in my technology.
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u/ittulokcsendbencsa 21h ago
I'm 25 and I remember to 2000s and 2010s when a lot of brands, websites, UI had a beautiful glossy design. Then by 2013-14, most of the glossy designs are disappeared. I discovered frutiger aero at 23 when I looked for why glossy design were very popular during the 2000s and early 2010s, and why it disappeared. Before 23 I didn't know it was the part of the frutiger aero style and it is called frutiger aero.
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u/hhhurorua 21h ago
I turned 24 a few days ago, which means I did have a childhood with frutiger aesthetics, but I simply didn’t know what they were, nor the hype around them. I can look back with a feeling of nostalgia because many of what was considered Frutiger aero I owned, grew up with, or interacted with (owning a DS Lite, playing Wii Sports every chance I could when I had youth summer camp, having Meet the Robinsons on repeat, using my mom’s laggy silver Dell laptop that ran Vista, wearing out my iPod Nano, the bright, glossy designs from my old Android phones). Now that I’m an adult and have learned about aesthetics that have impacted the cultural zeitgeist, I would say that I “rediscovered” the subgenre from the song Lease post-2020 when I was spent time in lockdown finding new music genres (and to this day, is still one of my top listened to songs ever; I love it so much).
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u/Ok_Bit_5648 19h ago edited 19h ago
Someone mentioned it in the comments of a Snaptic video (youtuber) and I'd never heard the term before. I looked it up and instantly fell in love with it. I'm in my 20's and grew up in that era, but never thought about it back then. Some people criticize Frutiger Aero enjoyers saying it's just nostalgia, but I genuinely enjoy the aesthetic, it's just straight up better than the ugly minimalist designs that are so common now.
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u/cxre_vss 12h ago
I was pretty early. There was only one YouTube video on the whole internet where this name was used. Until that, I still missed the glossy and more lifelike UI designs.
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