I can't understand how detecting crop infestations could be anything but a good justification for AI. Unless you think they made the ad with AI which I doubt
Unless the farmers community is big on « where is Waldo ? », I have a hard time believing this type of dated playful ad would get them to trust and buy AI tech for such an important matter. But I get your point.
Ironically you not seeing the point is what makes this ad beautiful and well done. Did you see the grasshopper? The point is AI helps you find the stuff that may otherwise be invisible.
It is a fine line: Too hard and no one can find it, defeating the point. Too easy and everyone sees it right away, also defeating the point. As it is, it immediately stands out. It should have made you engage a little longer with the image to find it.
Again, we’re discussing the ad and not the tech (and its cost !). IMO, Going the way of a childish hide and seek game is not giving the topic the importance it deserves.
This is actually a good use of AI: making it easier for a human to find the source of a problem. It's nothing like generative AI that only serves to replace human and mostly artistic labor
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u/Kolson3000 Jan 08 '26
Poor ad, poor justification for AI usage.